Selling your products online can seem like a daunting prospect, especially if you’re new to this type of business or don’t have much experience with selling products over the internet. Fortunately, you can benefit from the expertise of those who have done this before you, and they have advice to share that will help your business succeed. This guide on which media partners are best to sell your products will help you decide which types of media partners are right for your business based on various factors such as your budget and the type of products you sell.
Offering SEO as part of a wider service is a smart idea, since it means you’ll be getting qualified leads who are interested in your offering. Check out what potential customers are looking for on Google and pay attention to industry trends. With all of that information, and some good keyword research, you can optimize your site and boost traffic. In addition, working with an agency means you’ll have access to expert marketers who will help position your business as an authority in its niche—which helps attract even more prospects!
Typically, an eCommerce agency has employees who have a variety of digital skills, including SEO and Google Analytics. Using their knowledge of these metrics, they’ll help you figure out your target audience, develop a strategy to reach them, and sell your products in a way that drives profit (by employing strategies like dynamic pricing). Agencies can also take care of email marketing and social media efforts. Be sure you check their references before signing on with one—make sure they’ve had experience working with retailers similar to yours. And if you do end up hiring an agency, work out detailed plans for how long it will take them to accomplish specific tasks for you as well as clearly define any deliverables you’ll expect from them along the way.
Facebook is a versatile platform for ads, but it’s particularly good at promoting e-commerce. Facebook Ads has a built-in retargeting function that allows you to show ads to people who have already visited your website. This kind of targeting helps you make sure your marketing dollars are being spent on visitors who are already familiar with your brand. Facebook is also excellent at encouraging sharing, so if you’re trying to build buzz around a new product or service, Facebook can help get you there.
Inbound marketing is all about attracting leads through channels other than paid advertising. These strategies include email, social media and your website. Email marketing is highly effective for building out a buyer persona since it’s one of few types of marketing that can be personalized at scale. It also works very well in conjunction with social media, where you can grow followers by offering them value and driving traffic back to your site. Additionally, email is generally easier to track than social media posts are—meaning it’s easier to see which posts perform well and convert into sales. Because of its directness, you have full control over your customer messaging through emails.
If you’re looking for a way to reach buyers when they are most likely to make a purchase, look no further than Pinterest ads. People are increasingly using Pinterest while they are shopping and planning their purchases, making it easier than ever for retailers to see returns on their ad spend. A recent report from Kenshoo revealed that brands running Pinterest ads get 80% more traffic from users who have added products they see on Pinterest boards directly into their carts. For example, Target saw 2x as many sales of red coats in 2013 thanks to its Spring/Summer advertising campaign on Pinterest.