Classified sites are a great way to connect with potential customers, especially if you have a local business or service. These sites offer an easy way to market your products and services to the world, but many business owners don’t take advantage of the free opportunity because they think it’s not worth their time or it’s too difficult to use. In this article, we’ll go over three reasons why Classified Sites are essential for marketing, how to create an account on two different classified sites, and we’ll even walk you through setting up an ad with example screenshots!
What are the most popular classified sites?
If you’re new to online classifieds, you might be wondering where to start. Let’s take a look at some of the most popular classified sites and discuss why they’re essential for marketing your business. Craigslist provides more local listings than any other site: With 2 billion page views and 100 million unique users each month, Craigslist is a solid way to reach locals in search of products and services in their area. In addition, there are plenty of niche marketplaces available on CraigsList that cater specifically to certain groups; just make sure you know what rules apply before posting so you don’t get in trouble with Craigslist or Google.
What’s so great about it?
There’s a stigma that surrounds classified sites, but they are essential for marketing. The options and flexibility offered by these sites make them essential for not only local businesses to grow, but online businesses as well. These sites give your business an opportunity to market in locations you might have never reached otherwise and can be very cost effective if used correctly.
How do you sign up?
It’s not as hard as you think. Finding a site with free listings is an easy task, but it may take a little research to get started. In most cases, classifieds aren’t exactly free, but they’re usually inexpensive—especially when compared to other types of advertising options like print ads or radio spots. When choosing which site to register with, keep in mind that cost isn’t always indicative of how much you’ll actually pay—in fact, some free classified sites will post your ad at no charge, but charge a fee if someone contacts you via your ad. With others, only paying customers are allowed to post ads so check their policies before deciding on one site over another.
Do your research first
In order to set up a successful free classified site, you need to know what you’re doing. There’s a lot of competition out there, so don’t even think about starting one unless you’re willing to put in your research time beforehand. If you just go ahead and do it without knowing everything that needs to be done, your success rate is going to be very low. It doesn’t matter how much effort or energy it takes; get into it with both feet first by researching everything there is to know before making any moves. You’ll definitely feel better knowing that all bases are covered before you make your move; if not, buyer’s remorse can creep in quickly.
Know what to expect before posting
Many classified sites charge posting fees. Others don’t allow advertising from competitors, or you might have to pay to reach a wider audience. This is an unfortunate reality of marketing on classified sites, so do your research and know what you’re getting into before deciding on a site. If you post your own ad, it can also be flagged for removal if someone else reports it as spammy or offensive—even if you didn’t intend for that ad to come across that way.
How can they benefit your business?
The internet is abuzz with talk of search engine optimization, with most people thinking that SEO only pertains to ranking well in search engines. In fact, SEO isn’t just about search engine optimization; it’s about making your site as visible as possible in as many places as possible. You can do so with a free classified website or forum listing that you place on forums and websites frequented by your target audience.
How can you stand out from the crowd?
The best way to stand out from a crowd is to give people something they’re not getting from other sites. Unless you have access to inside information that no one else does, it’s really hard to pull off an exclusive news story—and it’s even harder to get people excited about it if they can read your competitors’ versions on other websites.
Examples of successful campaigns
_____________, ______________, ___________________. Note: You should include at least three examples from past successful campaigns that you’ve worked on. Include a one- to two-sentence description for each and what made them successful for you.